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Google Shopping: promotion that sells at first glance

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Importance

Google Shopping is an effective way to showcase your products directly in Google search results with images, prices, and a direct link. Potential buyers see your product before visiting the site, which helps them make faster purchase decisions.


This is not just advertising — it’s a direct response to the query “I want to buy.”

Visibility in Google

Photos, product name, price, and rating are visible before the click. You immediately attract buyers.

High conversion rate

People click only when they are ready to buy — minimal “cold” traffic.

Sales growth

Google Shopping is direct product advertising with a high ROI, especially for e-commerce.

Automatic product updates

Changes in price, availability, or name instantly sync with Google Merchant Center.

Complete analytics

See which products are viewed, clicked, and purchased. Scale your best performers.

Suitable for any business size

Works for small stores with 10 products and marketplaces with thousands of items.

Integration with Amazon, Ebay, Shopify, WooCommerce, and others

We set up feeds and automate data transfer from your CMS.

Workflow

Niche and goal analysis

  • Determine which products to promote, competition, seasonality.

Product feed preparation

  • Create or optimize feed: photos, titles, descriptions, categories, availability, prices.

Merchant Center registration

  • Create or configure your Google Merchant Center account.

Site integration

  • Connect your site to Google Merchant, synchronize product feeds (via CMS/API/manual upload).

Campaign launch in Google Ads

  • Create Smart Shopping or Standard Shopping campaigns, set bids and budgets.

Optimization and scaling

  • Weekly testing, disabling ineffective products, increasing bids for profitable ones.

FAQ

How much does Google Shopping advertising cost?

You choose your budget; payment is only for clicks.

How many products can I add?

Hundreds, thousands, or tens of thousands — Google doesn’t limit product count.

How often is product information updated?

Daily or multiple times a day, depending on CMS or API.

Do I need an online store?

Yes, a website with a shopping cart or product landing page is required.

Cases

Mahaon in numbers

5

years of experience

50

highly qualified employees

500

successfully completed
projects

$ 4m

the advertising budget entrusted to us
by clients

92%

positive reviews

76%

of clients become
our regular partners

18

countries with Mahaon company representatives

8

companies within
the holding structure

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Evaluate Your Project

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Fill in the brief

Google Shopping is a form of advertising that shows your products directly in Google search results with images, prices, names, brands, and ratings. It is one of the most effective ways to promote an online store because potential customers see your product before even clicking through.

We offer professional setup and management of Google Shopping campaigns — from creating a high-quality product feed to launching Performance Max campaigns. We optimize product titles, categories, descriptions, images, prices, and other attributes to maximize relevance and visibility.

Google Shopping operates on a CPC (cost-per-click) model and typically delivers one of the highest conversion rates among ad types. We create dynamic ads based on your inventory, integrate with analytics, and conduct A/B testing to identify the best products for scaling.

We work with Shopify, OpenCart, WooCommerce, and other platforms. If needed, we manually create feeds or generate them automatically via plugins.

Google Shopping is ideal for:

  • Online stores of any size;
  • Brands wanting to sell directly through Google;
  • Companies with a wide product range;
  • Local businesses targeting regional shoppers.

Our agency provides full campaign management: from launch to optimization. We regularly analyze performance, update feeds, scale profitable products, and remove unprofitable ones. You get not just clicks — you get sales.